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FINCH LABS

Worldwide Crypto & NFT agency

SEO

PPC

 Meta Ads

Community Building

Improve the Finch website to effectively convey value, reduce Jounce rates, and increase engagement for enhanced lead generation.

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Task

Enhance your Finch website to effectively communicate value, reduce Jounce rates, and increase engagement for improved lead generation. Also, create a structured sales funnel

Challenges

1

Outdated website with a 90% bounce rate and an average session duration of 20 seconds

2

Lack of valuable content and clear case descriptions

3

The targeting and Google ad team didn't have well organized campaigns

Solution

We developed expert content to engage customers via email, and installed an accelerator to improve the site's speed. Also we rewrote the whole website content and integrated a magnet system to increase user engagement. Also, we developed a funnel for advertising campaigns that covers all stages of audience engagement. It was integrated on Facebook, Instagram, and Google platforms and adapted specifically for users interested in Finch services.

Result

1

A 50% reduction in lead acquisition costs was achieved by implementing a structured funnel strategy

2

The average time to view the site increased to 3 minutes

3

The number of requests increased

4

Bounce rate decreased to 40%

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