Blum

Crypto Game

SMM

Strategic partnerships

Community engagement

Blum is a game developed by former top managers of Binance, allowing users to earn Blum Points through clicker mechanics and completing tasks. The project included the launch of a hybrid crypto exchange and wallet integrated directly into Telegram.

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Task

Launch the game, attract a wide audience, and establish a positive perception of the project. Ensure a seamless user experience by leveraging Telegram's simplicity and functionality.

Challenges

1

The main challenge was to leverage the reputation of the development team while creating an accessible and engaging platform for crypto enthusiasts. The project required efficient promotion strategies to justify the substantial launch budget.

Solution

A tailored promotional strategy was implemented for Blum:
- Leveraged the team's reputation and expertise to attract attention from crypto enthusiasts.
- Focused on Telegram integration for easy access and a user-friendly onboarding process.
- Built strategic partnerships with cryptocurrency exchanges and blockchain projects to expand the platform's capabilities.

Services

SMM

Strategic partnerships

Community engagement

Result

15K Registrations in the first two weeks
150K
Launch budget backed by top-tier creators
User satisfaction Praised for simplicity and accessibility

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