CPC

Crypto Players Club

SEO

PPC

 Meta Ads

Community Building

Crypto Players Club (CPC) is an NFT-based sports metaverse project that aims to revolutionize the world of soccer by creating a decentralized ecosystem for players, clubs, and fans from all over the world. The project combines soccer-related games and a P2E platform in order to create a one-of-a-kind experience for its users. The aim of the project is to provide a fun and interactive way for people to connect with each other, while also allowing them to earn rewards through their participation.

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Task

1

To develop an authentic and constantly engaged community

2

User and audience growth

3

Month-on-month increase in engagement rate

Challenges

While CPC has ambitious goals, it faces some challenges in reaching its target audience of crypt-native soccer fans. One issue is that there are already several well-established projects in the space and as a result, it can be difficult for CPC to stand out from the crowd. Another challenge is educating users on the utility of the CPC NFT and the benefits of being part of the community. With so many new projects launching every day, it can be hard to persuade people to invest their time and money in something they may not fully understand.

Solution

CrossCult helped CPC overcome Web3 challenges by identifying user personas, refining its brand voice, and creating engagement strategies. We developed targeted content and grassroots tactics to grow the platform and community channels.

Services

SMM

Community building

Result

8.7K Twitter follower growth in a span of two months
371K
Aggregated Twitter profile visits

When done well, the grassroots engagement approach can feel much more authentic than typical NFT marketing. CrossCult's grassroots approach and growth strategy for Crypto Players Club proved successful.

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