Raiinmaker

Web3 Platform

SEO

PPC

 Meta Ads

Community Building

Raiinmaker is a Web3 Social Creator Economy platform built on the blockchain that combines smart contracts with marketing budgets and influencers. The platform creates a symbiotic relationship between influencers and audiences, where instead of brands paying for advertising campaigns/influencers, they can directly reach relevant audiences via fans and reward them for their work, using their proprietary “Proof of Influence™” protocol.

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Task

1

Community Growth

2

Increased User Acquisition and education

3

Engagement Rate Growth

4

User Education

Challenges

When CrossCult first started marketing Rainmaker in the digital space, we quickly learned that there were a few key challenges that we needed to overcome. First, we needed to strategize how to successfully convert a large group of uninterested followers into active community members and then brand advocates.

Secondly, we needed to find ways to maintain increased levels of engagement with the community members. And finally, we needed to focus on driving user acquisition of the now engaged social community. While these challenges may have seemed daunting at first, we were quickly able to develop strategies that helped us overcome them. And as a result, we've been able to drive continuous results in the ever-changing world of Web3.

Solution

We focus on user education through informative social media content and incentives, aiming to build an informed Raiinmaker community. Tactics like hashtag hijacking, loyalty campaigns, and competitions help drive engagement, brand advocacy, and user acquisition.

Services

SMM

Community building

Paid management

Result

5k users acquired
28.7k Twitter Follower growth in a span of two months

To achieve this balance, we focused on maintaining high levels of engagement (average of 12.5%) with Raiinmaker's users and driving user acquisition through targeted and incentivized community campaigns. Through these efforts, CrossCult's contribution led to an increase in the platform's number of users fourfold and developed a loyal group of brand advocates who helped spread awareness and recognition.

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